| Print and Advertising |
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Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards. Advertising is often placed by an advertising agency on behalf of a company.           Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). The method used to print a full range of colors (colour – UK), such as for reproducing a color photograph, is referred to as four-color process printing because it used three primary ink colors — cyan, magenta, and yellow, plus black (abbreviated as CMYK). Another emerging method of full-color printing is six-color process printing (for example, Pantone's Hexachrome system) which adds orange and green to the traditional CMYK for a larger and more vibrant gamut, or color range. Color printing can also use "spot color" inks, alone or in combination with the four-color process method. Spot color inks are specific formulations that are printed alone, rather than mixed to produce various hues and shades. The range of available spot color inks, much like paint, is nearly unlimited and much more varied than the colors produced by four-color process. Spot color inks print colors from subtle pastels to fluorescent greens and oranges to metallic silvers, golds and other finishes. |
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